Producers realize they need to invest significant effort to create a video that people want to watch. Do you realize subtitles may also make videos more engaging? Yes, it is.
Hold off on exporting your finished video production until you’re sure you’re ready. Adding subtitles to a video is a skill you must master. Before you share your film with the world, be sure you really include them.
Check out these reasons why subtitles are a great addition to your video if you still need convincing to add text to your material.
Justifications for Video Subtitles
To be clear, these days the majority of video content makers will use either “captions” or “subtitles” interchangeably. However, things weren’t always like that. In official use, the term “captions” refers to all of the audio in a video.
To illustrate the point, consider a TikTok video with captions enabled. To indicate birds singing, you could read “[birds chirping],” or to depict a background motor running, you would say “[engine revving]”.
However, subtitles are literal translations of your video’s audio, such as the conversation or narration. Subtitles are a common feature in mobile video-sharing platforms like TikTok, Instagram Reels, and YouTube Shorts. The reason they are popular is that they enhance engagement, which is a positive thing.
Adding subtitles to a video is a good idea for five more reasons.
- Accessibility. Including subtitles in your videos helps ensure that they are accessible to all viewers, including those with hearing impairments.
- Draw in more audiences. 57% of U.S. adults report watching videos in public spaces. Subtitling your film lets this audience enjoy it without bothering their neighbors.
- Improve SEO. Improving SEO should be at the forefront of every B2B marketer’s content marketing plan. One way to improve your video’s visibility in Google’s search results is to include subtitles. Also, videos are fifty times more likely to rank in Google’s search results.
- Improve comprehension. To better understand what they are seeing, 27% of individuals use subtitles. Furthermore, subtitles enable content producers with thicker accents to communicate their message to the audience effectively.
- Improve watch time. The ability to focus on a video for longer periods is a benefit of subtitles, according to 42% of viewers.
The 4 Most Effective Methods for Subtitling Videos
It may seem challenging to subtitle a video on TikTok. However, what if we told you it’s really rather simple? Would you believe it? Believe us when we say it isn’t hard at all!
Subtitling an MP4 file requires video editing software. If you want to add subtitles to your videos, here are the four greatest programs to do it with.
SubMagic: the gold standard for video subtitles
There is no better program than SubMagic for editing videos. You can add subtitles to your films and modify them in under two minutes using SubMagic, a web-based AI tool for content makers.
Yes, it is really that easy. The app’s AI can automatically create subtitles for videos you submit. Then, to make your video more engaging, you may modify it whatever you want.
Pros:
- Uses artificial intelligence to develop subtitles automatically.
- Provides support for more than fifty translations.
- Make changes to the subtitles while editing or afterwards.
Cons:
- Not available as an app at this time.
CapCut
Subtitling your videos has never been easier than using CapCut, another video editing program. The software will automatically produce time-stamped subtitles once you upload your video and choose the option to add subtitles.
Plus, it’s easy to manually update the subtitles if you want to, for example, fix a misspelt name in the resulting list.
Pros:
- User-friendly layout.
- Compatibility with both mobile devices and online browsers.
- Includes the option to auto-caption videos.
Cons:
- Constant changes and problems.
Veed
Another great alternative is Veed, which allows you to add subtitles to your movie easily. Veed is an app for editing videos that can make subtitles in more than a hundred different languages.
But, in contrast to SubMagic, you’ll have to instruct Veed to produce subtitles explicitly. Subtitles will not be generated automatically when you first submit your movie.
Pros:
- Languages supported: more than 100.
- Friendly interface.
- Subtitles may be edited quickly.
Cons:
- It is not capable of automatically creating subtitles.
- Bugs and crashes often.
Kapwing
With the use of AI, Kapwing can swiftly auto-generate transcripts and subtitles word-for-word.
Kapwing makes it easy to have your videos subtitled; just submit them, choose a caption style, and the app will handle the rest. And if there’s an error in the text that doesn’t match the audio, you can change it.
Pros:
- Online and cloud-based editor with a user-friendly interface.
- Up to seventy languages.
Cons:
- May have project setbacks as a result of unexpected errors.
- Service to customers is subpar.
Are you seeking more video transcription and follower engagement methods? High Social brings TikTok followers to your content.
5 Pointers on How to Subtitle a Video
With the right program, adding subtitles to a video is effortless. To add subtitles to your video and make it stand out, here are five things to remember.
Select Reliable Editing Software
As a precaution, however, the most important thing is to use reliable video editing software that you are comfortable with. It might be challenging to understand and utilize certain editing programs. In some cases, the process of generating subtitles and captions is lengthy.
On top of that, you should think about subscription fees. Is editing several videos in your future? If that’s the case, you might consider a subscription plan.
Think About Where to Put Your Subtitles
Subtitling your films is a terrific method to attract more viewers and keep them engaged for longer. However, subtitles might be annoying and obstructive if you aren’t cautious.
Make sure the subtitles don’t take away too much attention from the main material by being careful with their placement.
Pick Your Font Carefully
Before you make any choice to modify your movie, you should consider the font’s color and size. Nobody will be able to read what you’re writing if the font size is too tiny. It will take away from your video if it’s too big. Adjust the text size till it suits you perfectly.
The color you choose for your typeface is also important to consider. Video fonts that are too black or too bright make the video difficult to view. Pick something that will pop out of the video’s backdrop.
Consistent Subtitles
Whether you’re doing a promotional film for your business or just want to make a fun movie for your viewers, make sure the text size and colour scheme are constant.
Unpredictable and difficult-to-follow fonts pose a significant challenge. Inconsistent typefaces throughout the video might lead viewers to lose interest.
Before exporting, watch your video.
I assume this is obvious advice. Play the video many times to check it before exporting and downloading it. If you want to be sure the spelling and capitalization are accurate, you should read the subtitles.
To give your mind a break and go back to work, take a little break from your assignment. Having a new perspective can help you see any errors that may not be immediately apparent. After you’ve finished reviewing your creation and are happy with it, you may export it and show it to everyone!
