Instagram has over 1 billion monthly users as of 2024. It has also become the second social media platform with the highest engagement rate after Facebook. The more Instagram engagement your post receives, the more the algorithm prefers it. You must have a solid comment strategy if you want more engagement, sales, and revenue from your Instagram account. You must know how to create compelling Instagram comments that encourage Instagram users to engage with your channel and content.
What are Instagram Comments?
Comments on Instagram are one of the two ways users interact with posts they see on the platform. Another option is to like the content by clicking the like button. Comment is one of the most important and active forms of engagement for influencers, brands, and marketers on Instagram.
When people like a post, they double-tap it and scroll to other content. However, comments need real effort from followers, encouraging them to comment on what they feel about a post. It is their reaction or response to a post while engaging with content apart from liking it.
Gaining lots of genuine comments can enhance social interaction and develop a loyal community. As a result, more users are encouraged to share their opinions, thoughts, and dialogue with creators and other followers. A comment may include detailed feedback, emojis, questions, etc.
Importance of an Instagram Comment Strategy for Businesses
Comments are important not just for influencers and marketers but also for ensuring efficient business growth. They are more than a vanity metric, so encourage genuine and positive comments on your company’s Instagram posts. Driving more engagement on your Instagram posts will tell the algorithm to push your content more often in the users’ feeds.
The more people leave positive comments on your posts, the more likely they will see your Instagram business channel and visit your website. Eventually, it provides more chances to attract followers, engage them, and convert them into potential customers. Responding to your followers’ comments can provide authenticity to your Instagram account while developing a strong connection with your target audience.
By analyzing comments on your Instagram business page, you can determine your customers’ views about your brand, product, or service. It can help you get more detailed information, such as what content your audience is showing more interest in and more to ensure constant growth of your business.
How to Leave a Comment on Instagram?
Commenting on any Instagram post is extremely simple. All you have to do is to –
- Open the Instagram app and select a specific post, an image or a video.
- Now, click on the comment option or comment field.
- Type your desired comment in the text section and press the Enter button.
Tips and Tricks to Write Captivating Comments on Instagram
If you are new to Instagram and don’t know how to create engaging and impressive comments, consider the following experts’ tips.
Interact like humans
Instagram, like other social media channels, is about two-way conversations. However, you must ensure that no person likes to interact with bots or software to share their thoughts or experiences. Thus, be real and leave genuine comments to interact like human beings. Don’t engage with your followers as a brand but as a human in a good relationship with them. Try to use a casual tone without being formal. This will help develop real and reliable connections with the audience.
Ask open-ended questions
This is the most helpful trick to keep the audience engaged. You can ask open-ended questions in your comments to spark an interesting conversation. However, make sure you ask questions related to the post’s caption or the content. This will create interest in the content creator and other users and persuade them to respond to your comment, strengthening a sense of community and strong connections.
Add emojis in your comments.
Emojis are a friendly and engaging way to represent your feelings, moods, or concerns. They are widely used not just in social network messages and posts but also in Instagram comments. You can add eye-catching and relevant emojis in your comments to connect with creators and their followers quickly. Before adding any emoji, understand its meaning and make sure it aligns perfectly with the tone of the post and/or brand.
Add some humour in your comment.s
Like entertaining content, pleasant and interesting comments on Instagram make people follow specific individuals or brands online. If you receive casual or funny comments, add a touch of humour to engage users’ interest and keep them entertained. You can make a good joke while being polite to let your followers share it with others.
However, you must understand the comments you’re receiving before responding to them. For example, if you are getting complaints, you must take them seriously and avoid being extremely informal.
Avoid being over-promotional in your comments.
Asking your audience to like or share your posts and brand in the comments can be the biggest mistake, making you look spammy. You might do this in your Instagram captions but not in the comment section, as the audience doesn’t want to engage with someone who does excessive self-promotion in the comments. Instead, develop real connections by commenting and engaging responsibly without being spammy.
Authenticity matters
Never copy-and-paste the tone of other creators to respond to your users’ comments. Instead, show your personality in your comment sections by staying true to your style and tone. Adapt a voice based on the tone of users commenting on your post. Never try to be over-sweet or over-serious. Be genuine as the audience on social networks prefers authenticity.
Conclusion
Comments on Instagram are essential to boost engagement, which, in turn, increases the channel’s overall growth. So, write appealing comments whether you’re responding to your audience’s comments or commenting on other’s profiles.
