Cold email outreach is one of the powerful digital marketing strategies for generating leads, increasing revenue, and growing your business. You can connect with potential customers and build relationships if you reach out the right way. Some of them become loyal forever.
Though the opening rate and CTR are low, cold email outreach still works if you master the art of this marketing tactic. Crafting a successful cold email takes lots of time and effort. Also, the cold email specialist must know effective strategies and skills and deeply understand statistics and trends.
6 Steps for Mastering the Art of Cold Email Outreach
As a cold email specialist who sent thousands of emails over the years, I have learned different strategies through trial-and-error methods; some work, and some don’t. In this post, I will explain my top insights and tips for mastering the art of cold email outreach.
1. Research and Find Target Audience
The first rule of any effective cold email outreach is to perform in-depth research and find the right recipients. Before sending your first email, you must understand the following client prospects.
- Needs
- Challenges
- Interests
- Demographic
- Age group
Also, you must figure out how your product and services will help them and how much value they will create, which will entice your customers to act.
If you don’t know much about your audience, take time to study their website or company, read their newsletter, follow their blog posts, and check out their social media. Take notes of important findings and use this information to customize and personalize the email. Ultimately, you must show genuine interest in them and understand their business. This method will make your campaign stand out.
2. Write a Compelling but Realistic Subject Line
When people open their inboxes, they see hundreds of marketing emails categorized by date. They also notice the subjects of all emails. Subject lines work like a double-edged sword. If they sound spammy, people will not click. On the other hand, they won’t open emails if the subjects are too savvy. So, you need to work out the best header that is both compelling and realistic—ideally within 60 characters.
You must avoid spammy, too generic, and overly sales lines. Also, don’t promise impossible outcomes like winning millions of dollars or thousands of dollars of inheritance waiting for them. Remember that the email client’s security will block spammy subject lines and not be passed to the inbox.
3. Craft Personalized and Concise Email
We all like personalized emails. We assume that the sender has researched us and knows us better. On the other hand, if someone just addresses us like “Hi” or “Hello,” we are not happy.
To increase the CTR and response rate, cold email outreach specialists must study the recipients and find their personal information for crafting customized emails. Creating a personalized email takes time, but it is worth the effort. You will see your CTR and the response rate will be higher.
Also, please don’t write a story or full blog post because most people are busy and have no time to read your whole email. So, write your cold email as short as possible, within 100-200 words.
Don’t forget to make it more visual with bullet points, short paragraphs, important data, and links. Also, get to the point quickly and show them how your product or service will help them in the best way possible.
4. Highlight a Clear Call-to-Action Option
Did you ever receive an email with a long message, no call-to-action button, or nothing specific? Well, you should highlight what you want from the recipient. A call-to-action (CTA) is the goal of the email. No matter how convincing your message is, you will not see the expected result if you don’t have a clear CTA.
Here are a few examples of CTA.
- Visit our website
- Schedule a short phone call
- Sign up
- Sign up for a free trial
- Download
- Download your resource
- Reply back
- And more
5. Follow Up Email
Though your message is important, many recipients may miss it or slip your email under the hundreds of marketing ones. So, if you don’t see a response from the receiver, you can wait at least three days and send another follow-up email. However, if you don’t get a reply after trying several times, you should move on; don’t annoy people with spam.
6. A/B Testing and Optimizing Campaign
Cold email outreach is a timely and continuing marketing strategy. The world is changing, and so is people’s mentality. Also, the competition is speeding up. To make a successful campaign, you need to test different templates and demographics. A subject line that worked well a year ago may not bring positive results now. Also, use email opening and tracking software to measure the success of your campaign.
Final Thoughts
If you follow the best cold email marketing strategies, you will succeed. But remember, mastering the essential skills and tactics takes time and effort, and lots of trial-and-error methods are required. Test different methods and find which templates work and which don’t.
Cold email outreach is tough, but the benefits will be multiple if it works for you. You will gain loyal subscribers, and they will visit your site or get your service again.
